The implementation of SEO does need money, but it is possible to do it at relatively low prices and achieve high ROI. Interestingly, some of the tools and software required can be obtained at no extra costs. That means some aspects of the optimization process are free.
Small business owners can create websites for their ventures without having to outsource this from webmasters. They then can input basic SEO improvements to their site even when on a shoestring budget, and if they do it right, they will start getting significant traffic and a higher ranking on online search results. It, however, is prudent to point out that the optimization process demands patience because it will take time and effort.
With all that in mind, below are some of the tips on how a small business can do…
SEO on a tight budget
1. Keyword Research
The primary objective of this is to find out what your target market (customers) are looking for. You get to learn the kind of language they search with, and this gives you insights on the valuable information you can use for content generation.
When researching, you will discover how some words and phrases relevant to your business fall into groups. The groups will be what informs you on how you will organize and improve your content as well as web pages. Do an online search for free keyword research tools and resources that you can use for your SEO.
One tool that I’m currently using is the Keywords Everywhere tool. It was recommended by one of my previous students who I am particularly fond of. I really like the tool as it’s the only one I’ve worked with in the past year or two that has a live Knowledge Graph, it’s really cool!
2. Create Great Content
Marketing is all about knowing how to speak the language of the customers. When it comes to doing this online, content is the name of the game with written material taking up the highest percentage. No effective SEO can be done without factoring in content. Moreover, that is what will be used to push your keywords so that both elements aid in the search results ranking.
You should churn out informative, entertaining, relevant, unique, and valuable material that you will post on your website and other online platforms.
Furthermore, you should ensure that the content is optimized for search engines. A great example website for this is www.vroom.com. There, you can access strategy guides and mental models on various car topics from everyday and professional people. Look over their material as it will show you what great content optimization looks like.
This area is where your keyword research will come in handy. Keyword research is crucial for good content creation. Not only does it strengthen your ideas, but it also helps validate and inform your thinking process, connecting your ideas to an overall theme. Having an accurate understanding of your writing’s theme will help you create content that is engaging and compelling.
3. Optimize Your Website
In this area of your SEO efforts, your focus is on the organization of your site, from its pages to the content. Much of it will be a manual task, but then again, that is what you must do when you are doing SEO on a tight budget.
Much of this will involve doing things such as:
- Creating a sitemap for visitors
- Making improvements to the website menu
- Using CSS and HTML for navigation
- Optimizing your categories for SEO
- Planning the internal link and permalink structure to ensure they are SEO friendly
The objective will be to ensure that your website provides flawless user experience by ensuring it has well-structured, seamless navigation so that visitors can find what they seek quickly and effortlessly.
The internal link structure of your site should be robust so that it makes it easier for Google to find the most important pages you want ranking high in search results.
Also, remember that your site structure should be optimized for the mobile user.
To help promote mobile traffic to your website, you should build a mobile-friendly layout. Also, remember that your site structure should be optimized for the mobile user. Build with WordPress – Don’t just copy your competition’s theme. Instead, you should leverage your strong technical knowledge to make your website stand out from the crowd.
4. Free Link Building
It is possible to do your link building for your small business’ website without spending a dime. Some of the ways you can go about this include analyzing where your competition is receiving links from and try and find out if you can acquire them too.
You can also provide guest writing services to bloggers who are in the same industry as you in exchange for links. Another effective way of doing this is searching the interwebs for mentions of your business, brand, products, or services and requesting a link to be placed for them.
Overall, you must ensure that every aspect of your link building is geared toward obtaining organic links naturally. If you get any unnatural links, your website will most likely be under-performing and your overall results will suffer.
5. Leveraging Social Media
To make the most of this, you must be on some of the top and popular social media platforms such as Facebook, Twitter, and Instagram. A significant volume of the customers you seek are active on social media networks. Moreover, these networks give you access to a vast global market with millions of potential customers or clients.
Create posts that you will share and include links to the content on your website; use this to generate a following. The more appealing your content, the more likely for your followers to like, comment, and share it with their followers. That’s free marketing for you right there, and this bolsters your SEO efforts without you having to spend a dime.
Lastly, once you have implemented the above optimization strategies, you can ensure that your SEO efforts will bear fruits by doing a Search Engine Optimization audit.
For this, you can research free SEO audit tools such as Woo Rank, Nibbler, and SiteProfiler, among others. Also, remember to make use of Google Analytics.