Search Engine Optimization

SEO is all about building a strong online asset, doing your keyword research, and making sure to understand what your competition is up to. It is the last step that often leads businesses down the wrong path and they make unwanted mistakes.

For those ready to outdo their competitors with a bit of hard work, it’s time to look at key advice that helps. Here are the most important tips to keep in mind while analyzing your competition.

Assess Their Backlink Profile

The first thing you need to do is take a look at their backlink profile.

This means you want to assess what types of websites are linking to their homepage and/or inner pages. The goal is to see whether or not the backlinks are good enough for them to merit a spot higher than you.

In general, the best links are going to have a higher DA and PA because that is going to signify quality. You want to make sure to see how many of those backlinks are present and whether or not they have done a good job of diversifying link types.

If there are issues with their backlinks then it may be time to swoop in and start targeting keywords on their website. Otherwise, you can always ask the same websites for backlinks since they are more than willing to do so in your niche.

Find Content Gaps

Content gaps are a beautiful way to analyze your competition and start ranking high for important keywords. All websites have gaps in terms of what’s on their website and what isn’t.

Look for keywords that aren’t being targeted because they haven’t had the chance to go after them. This is a wonderful way to sneak right past your competition and start bringing in loads of traffic.

Examine Site Structure

When you are analyzing your competition for better SEO, it’s important to look into their Site structure. This means you want to see how each category is organized, how many posts are present, and how everything interlinks. This information is important as it sheds light on what is allowing them to rise on Google and/or Bing.

If you don’t have a user-friendly design (i.e. fast load times, easy to use website) everything will fall apart. This happens all the time and it is not worth it.

Focus on the On-Site Content

You have to take the time to find something that is relevant and easy to understand. The best on-site content is going to be well-targeted, easy to read, and offers value to the reader.

This is something your website may not offer as well as the competition. Even if you are offering high-grade content, there is always something to learn from your competition.

Make subtle changes and watch as your rankings start improving. This can even be something as simple as adding more targeted internal links to pass link juice from one page to another on your website. This can start pushing you higher up the rankings.

Final Thoughts

These tips are going to go a long way in making sure your SEO campaign improves rapidly. There is nothing better than taking information that’s learned online about your competition and using it as a launching pad to improve your online asset. This is something some of the world’s finest SEO experts believe is a must and it has to be done right away.

Take the time to go through each one of your competitor’s websites, learn what they do well, and start optimizing your website for the future. Over time, this is going to drive in higher rankings and improved traffic numbers.

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Search engine optimization is always changing. If you are interested in SEO, you will do well by keeping up-to-date with the latest changes in the industry. However, one big problem with the search engine optimization industry is that there is a lot of misinformation around SEO techniques and the latest SEO changes and other such things.

Therefore, you can’t just trust every piece of advice you read online. You need to find some authentic websites that can be trusted.

Here is a list of some free websites to help you learn more about SEO.

Google Webmaster Central Blog

Nothing can be more authentic than the Google Webmaster Central blog. On this blog, you’ll find information about indexing, crawling as well as organic rankings.

Google also usually shares information on the new features that might be coming to the organic search results.

Also, you will get to learn about the best practices and how you can use the latest free tools provided by Google such as Google Search Console.

Search Engine Journal’s Blog

Another popular website to learn more about the latest happenings in the search engine optimization world is the Search Engine Journal.

This website has been sharing authentic information about search engine optimization trends, social media, content marketing, PPC and other such things since 2003. You will find a lot of helpful guides and the latest information on optimization techniques on this website.

Distinguished authors in the SEO space regularly contribute to this website and you will get to learn a lot by keeping a tab on this website.

Search Engine Land’s Blog

Search Engine Land is another website that is widely regarded as one of the best websites if you want to stay up-to-date with the latest trends in the search field.

You will get to know about the daily news as well as all the other happenings in the search industry. They have a reputed editorial team and you will also get to learn from some of the most well-known industry experts who regularly share a variety of tips and strategies on SEO as well as PPC.

The parent company of this website also organizes some popular conferences related to the search industry.

Moz’s Blog

The Moz blog is another popular website dedicated to search engine optimization. The company offers several software solutions targeted at the search industry. Their software solutions are widely popular and used by some of the biggest names in the industry.

On their blog, you’ll find information on the latest happenings in the field of search, content marketing as well as social media.

Ahrefs’ Blog

Ahrefs blog is another website where you can find a lot of useful information focused on search engine optimization. It won’t be wrong to say that the company offers perhaps the most popular tool in the search engine optimization industry. Their backlink index is second only to Google.

They are widely regarded as one of the best in the industry and their tools are widely used by all kinds of marketers.

On their blog, you’ll find information on the latest happenings in the search industry as well as the best way to use their tools, paid as well as free.

Webmasterworld Forum

Webmasterworld is one of the oldest forums focused on the search industry. You’ll find a lot of useful information on this forum and there are thousands of experienced members who like to share the latest happenings in the industry and how people should approach SEO.

Verify Your Sources

If you want to keep up-to-date with the latest happenings in the search industry, you should definitely sign up for this forum now and become a part of the community.

Overall, you’ll find that there are thousands of websites focused on SEO and related content. However, it is also true that not all these websites publish authentic information.

In fact, most blogs just regurgitate what they read on other blogs and do not perform their own tests. This is the reason, you shouldn’t trust everything you read online on SEO.

In addition to the above-mentioned websites, there are many other well-respected websites run by independent bloggers who perform their own tests and share the test results with their audience.

Nothing is permanent in the search industry. Strategies that used to work earlier are of no use these days. Therefore, it is important for webmasters who want to do their own SEO or professionals in the industry to keep up-to-date with the latest happenings in the industry and reading the above-mentioned websites should help you in keeping your SEO knowledge up-to-date.

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