Author's Posts

Search engine optimization is always changing. If you are interested in SEO, you will do well by keeping up-to-date with the latest changes in the industry. However, one big problem with the search engine optimization industry is that there is a lot of misinformation around SEO techniques and the latest SEO changes and other such things.

Therefore, you can’t just trust every piece of advice you read online. You need to find some authentic websites that can be trusted.

Here is a list of some free websites to help you learn more about SEO.

Google Webmaster Central Blog

Nothing can be more authentic than the Google Webmaster Central blog. On this blog, you’ll find information about indexing, crawling as well as organic rankings.

Google also usually shares information on the new features that might be coming to the organic search results.

Also, you will get to learn about the best practices and how you can use the latest free tools provided by Google such as Google Search Console.

Search Engine Journal’s Blog

Another popular website to learn more about the latest happenings in the search engine optimization world is the Search Engine Journal.

This website has been sharing authentic information about search engine optimization trends, social media, content marketing, PPC and other such things since 2003. You will find a lot of helpful guides and the latest information on optimization techniques on this website.

Distinguished authors in the SEO space regularly contribute to this website and you will get to learn a lot by keeping a tab on this website.

Search Engine Land’s Blog

Search Engine Land is another website that is widely regarded as one of the best websites if you want to stay up-to-date with the latest trends in the search field.

You will get to know about the daily news as well as all the other happenings in the search industry. They have a reputed editorial team and you will also get to learn from some of the most well-known industry experts who regularly share a variety of tips and strategies on SEO as well as PPC.

The parent company of this website also organizes some popular conferences related to the search industry.

Moz’s Blog

The Moz blog is another popular website dedicated to search engine optimization. The company offers several software solutions targeted at the search industry. Their software solutions are widely popular and used by some of the biggest names in the industry.

On their blog, you’ll find information on the latest happenings in the field of search, content marketing as well as social media.

Ahrefs’ Blog

Ahrefs blog is another website where you can find a lot of useful information focused on search engine optimization. It won’t be wrong to say that the company offers perhaps the most popular tool in the search engine optimization industry. Their backlink index is second only to Google.

They are widely regarded as one of the best in the industry and their tools are widely used by all kinds of marketers.

On their blog, you’ll find information on the latest happenings in the search industry as well as the best way to use their tools, paid as well as free.

Webmasterworld Forum

Webmasterworld is one of the oldest forums focused on the search industry. You’ll find a lot of useful information on this forum and there are thousands of experienced members who like to share the latest happenings in the industry and how people should approach SEO.

Verify Your Sources

If you want to keep up-to-date with the latest happenings in the search industry, you should definitely sign up for this forum now and become a part of the community.

Overall, you’ll find that there are thousands of websites focused on SEO and related content. However, it is also true that not all these websites publish authentic information.

In fact, most blogs just regurgitate what they read on other blogs and do not perform their own tests. This is the reason, you shouldn’t trust everything you read online on SEO.

In addition to the above-mentioned websites, there are many other well-respected websites run by independent bloggers who perform their own tests and share the test results with their audience.

Nothing is permanent in the search industry. Strategies that used to work earlier are of no use these days. Therefore, it is important for webmasters who want to do their own SEO or professionals in the industry to keep up-to-date with the latest happenings in the industry and reading the above-mentioned websites should help you in keeping your SEO knowledge up-to-date.

Read more

While many aspects of search engine optimization can be seen by a website visitor there are numerous items that can not be seen.

While most people will say that SEO only comes down to the content that is used on the page, they’re actually missing out on a huge portion of SEO.

There are a number of items that can not be directly seen that affect a website’s SEO like the HTML tags that are used on the page or backlinks coming from other websites to the page. These can still be seen.

If you’re looking at a page and see the regular content is a certain size, font, and color, but then other content is bigger. You could easily assume that the partner content is in an H tag whole the normal content is in a P tag.

If you’re on another website that links to your own, then you can see your backlinks.

However, there are certainly more technical optimizations that you can make on your site that an end-user doesn’t see.

We’ll cover a few of the bigger ones here:

Meta information

Meta information is one of the oldest aspects of websites and SEO. Meta tags have been in existence since the early days of HTML. They are designed and implemented to give a snapshot of what the website or web page is about.

Meta information is used to describe, categorize, link to, explain, highlight, package, validate, recommend, preview, attach, and administer a website, as well as to understand search engines’ intent when linking to your site. Each of the content-type categories has a corresponding category of meta information. When a user browses to your website, a search engine’s indexer queries the corresponding categories to discover content relevant to the user’s query.

Here is a little info on the primary Meta tags that can be implemented on your website.

Title tag

The title tag is designed to give your web page a title. This title should be the primary topic of the particular page the title tag is on.

Think of your title tag like the chapter of a book. It should provide accurate information about the webpage while also enticing potential visitors to your website.

Description tag

The description tag is like the back cover for your book. Use this tag to shortly summarize what the page is about in 1 or 2 sentences.

Like the title tag, this should clearly communicate what the page is about but should be done in a way that draws website visitors into your website.

Use strong engaging content that will make people want to come to your website and find out more.

Robot

The robot tag is a simple tag that provides permission or denies permission to your website to search engines.

This tag is not a hard enforced tag. Search engines get to decide whether they want to follow it or not, but the biggest search engines like Google do respect what you put in this tag. So it’s important not to accidentally mark a page as off-limits to the search engines when you want people to come to it.

Keywords

The keywords tag is a tag that is no longer used by search engines.

In the past, this tag was used to place your keywords and search phrases into to give better clarification to search engines on what your page should show up for.

However, this tag was pretty much always abused and spammed so the search engines stopped taking it into consideration.

Website Schema Code

A website schema is a set of guidelines and conditions that relate your website to web standards. It was created by the Internet Engineering Task Force (IETF), the working group responsible for developing web standards.

In general, schema contains information that a database system can use to assist in data conversion and retrieving. For example, schemas describe the database information and default data types. In addition to the structure of schema, different database systems differ in how they set up and work with schemas.

Since search engines must maintain giant databases of information schema helps them parse and organize that information and the information on your website into a coherent and logical way.

We’ll briefly cover some of the most common schema markup types:

Organization Schema Markup (OSM)

OSM is a wiki-based schema language. It defines a type of information that is ideally related to spatial references, such as streets, buildings, points, notes, points of interest, businesses and so on.

It is intended for websites that describe places, people, activities, businesses, and data items like these.

Schema Person Markup?

The main purpose of Schema Person Markup is to accurately display information about a person

Typically, one example is:

  • You live at 44 Selby Ct, Germantown, MD 21210, USA.
  • John lives at 55 Lanham Pl, Towson, MD 21220, USA.

This markup type may have no more than one entity but may have many relationships with multiple entities. We can then associate any schema with any entity by passing in an entity with the appropriate schema.

Because each entity is associated with schema, you can use proper names for both entities and relationships.

Schema Local Business Markup

Schema Local Business Markup (SLBM) is a recommended practice on the new schema.org, which means that you should utilize it for your business website.

It is a schema language for building site-specific business pages. If you want your customers to be able to find the items you sell on your web page, this schema code is essential for that.

It allows you to give your customers a seamless experience when requesting information through Google as Google will use the Schema information you provide in the search results regarding your business, location, services, and products.

More To Come

Multiple other technical search engine optimizations can be made to your site beyond what we covered here. Some of the most common hidden optimizations have to do with accessibility and images.

Maybe we’ll cover them in a later post.

For now, I hope that you’ve gotten some useful information from this post and put it to action.

Read more

Utilizing PPC to supplement your SEO is a common strategy to expand your reach by getting more traffic. It’s working for most businesses; few companies have numerous teams of their own devising strategies for increasing search engine visibility. The more teams working on a specific piece of content, the more likely that content is to see high rankings.

Why?

Because Google, quite rightly, likes content that is “relevant” and “optimized” for search.

So without large teams to generate rank worthy content, you may need to leverage other methods of search engine positioning. PPC, or pay-per-click, is one of those methods.

So how does it work?

Search engine advertising is where you pay to be displayed in the search results. It’s pay-per-click (PPC) ads where the advertiser pays the search engine each time an ad is clicked on. It’s a form of advertising that’s designed to get users to click through to a result.

So while natural search engine optimization can take months to get your website displayed in the search results, search engine advertising can show results almost instantaneously.

How to Build a Perfectly Optimized Paid Search List

AdWords and SEO can work very well together, and AdWords can be a powerful tool when used correctly. If you’re looking to improve your SEO results, or increase your profits, positioning your AdWords campaign as a research tool can help you do so, read on to learn how to create a perfectly optimized Google AdWords account.

What is Google AdWords?

Google AdWords is a marketing tool that helps you create and advertise searches using the AdWords platform. AdWords offers three different advertising types:

  • Search Ads – which are ads that are run through Google’s search engine and return a specific keyword, respectively
  • Paid Ads – which are ads that are paid through Google’s pay-per-click system
  • Native Ads – which are native ads run through an AdWords system that generates revenue for Google

Search Ads

Search ads are sold through AdWords. The term “search advertiser” can be used to refer to campaigns that are sold online. Search ads are typically a way for Google Ads customers to create their own ads through a creative thinking engine by using a tool called AdGooroo. These ads are usually shown to anyone who searches for relevant keywords such as “product”, “cheap”, “deals”, “near me”, etc.

Search ads are divided into Campaigns, each of which can have up to five keyword phrases, and search keywords are added to each of those campaigns.

Each Campaign is divided into Ad Groups. These Ad Groups have certain
keywords or phrases for each Campaign. This is called Keyword Adverts and has been created to be a spam-free system because the search engine is only paid for advertisers who use the Keyword Advert.

Each Campaign is created through a unique Ad Group and passes on a link (usually a link to the site) to the advertisers based on their campaign spending, spam-free spending, or whatever other methods they may use to feed their ads.

Paid Ads

To have a clear understanding of what paid advertising is and how it works, let’s look at the primary ways of promoting brands and products > network and interact.

Being a modern company is about engaging with the most valuable people in your niche. You want to meet people who could benefit from your expertise. It doesn’t matter whether you are promoting a kit or a course, you should take into consideration that everyone wants to know your product and how it can help them.

When you interact with your customers, let them know how you can provide value. Encourage them to share their challenges and successes. Let them know that although it may feel uncomfortable, your job is not only to help them but to look after them. You can’t ignore your customers if you don’t want them to ignore your products.

Native Ads

Native Ads come in two forms: signal-based and custom-made ads. In signal-based ads, Google will choose a keyword that will trigger your ad and show it alongside your other ads.

For example, if you search for “polite coffee in Seattle”, you’ll see an ad for a brand of polices in the background, and a car dealership in the foreground.

Behind that is an image of a firm, and a description that provides information about the brand. So, whether it’s called Neutral or Bid-only search ads, a firm will be displayed in the search results if your keyword matches an associated keyword from this campaign.

How do PPC ads spread the word about your brand?

It’s not just about the click rate of an ad. Give your audience a solid explanation of what they should expect to see after clicking on your ad.

Here are some of the reasons why advertisers should be using PPC ads:

1. Stimulate Your Audience Finding New Customers is one of the main objectives of every business. You want them to find the solution to their problem and not spend time on some other marketing things.

So, if your campaign is not triggering your users, you can’t count on them to purchase your products. When your ads are providing solutions to their problems, they won’t hesitate for a second to do business with you.

2. Provide Your Audience With Useful Content. By giving your visitors a helpful amount of information you create a certain level of trust with them which can be used to convert them into paying customers. So you should make sure that the information you provide your users is indeed of use to them. When your ads are shown, make sure that it provides them something to look for.

Learn More

Recently, Google released a new ‘How Search Works’ ad series aimed at highlighting ways that Google Ads can work better for advertisers. The latest series includes ads that appear in search results hosted by Google.

Ad examples include:

  • Product names.
  • Review stars.
  • Location-based queries.
  • Ad groups.
  • Personalization suggestions.

The challenge?

Most advertisers are not aware of the many ad types they can use or how to use them.

Why is this?

Because Google has made a massive improvement in recent years, we now have a lot more control over what Google Ads allows us to do in our own ads and many advertisers have not kept up with the most recent changes.

In order to help advertisers get better performance from their search ads, Google has introduced a wide range of new ad formats that advertisers can take advantage of.

These formats include mobile-optimized AMP HTML ads, animated ads, nonanimated ads, HTML5 ads, responsive image ads, and text ads. Instead of just showing ads, all Google Ads users can use the new ad formats.

To learn more, check out this video..

Read more

The implementation of SEO does need money, but it is possible to do it at relatively low prices and achieve high ROI. Interestingly, some of the tools and software required can be obtained at no extra costs. That means some aspects of the optimization process are free.

Small business owners can create websites for their ventures without having to outsource this from webmasters. They then can input basic SEO improvements to their site even when on a shoestring budget, and if they do it right, they will start getting significant traffic and a higher ranking on online search results. It, however, is prudent to point out that the optimization process demands patience because it will take time and effort.

With all that in mind, below are some of the tips on how a small business can do…

SEO on a tight budget

1. Keyword Research

The primary objective of this is to find out what your target market (customers) are looking for. You get to learn the kind of language they search with, and this gives you insights on the valuable information you can use for content generation.

When researching, you will discover how some words and phrases relevant to your business fall into groups. The groups will be what informs you on how you will organize and improve your content as well as web pages. Do an online search for free keyword research tools and resources that you can use for your SEO.

One tool that I’m currently using is the Keywords Everywhere tool. It was recommended by one of my previous students who I am particularly fond of. I really like the tool as it’s the only one I’ve worked with in the past year or two that has a live Knowledge Graph, it’s really cool!

2. Create Great Content

Marketing is all about knowing how to speak the language of the customers. When it comes to doing this online, content is the name of the game with written material taking up the highest percentage. No effective SEO can be done without factoring in content. Moreover, that is what will be used to push your keywords so that both elements aid in the search results ranking.

You should churn out informative, entertaining, relevant, unique, and valuable material that you will post on your website and other online platforms.

Furthermore, you should ensure that the content is optimized for search engines. A great example website for this is www.vroom.com. There, you can access strategy guides and mental models on various car topics from everyday and professional people. Look over their material as it will show you what great content optimization looks like.

This area is where your keyword research will come in handy. Keyword research is crucial for good content creation. Not only does it strengthen your ideas, but it also helps validate and inform your thinking process, connecting your ideas to an overall theme. Having an accurate understanding of your writing’s theme will help you create content that is engaging and compelling.

3. Optimize Your Website

In this area of your SEO efforts, your focus is on the organization of your site, from its pages to the content. Much of it will be a manual task, but then again, that is what you must do when you are doing SEO on a tight budget.

Much of this will involve doing things such as:

  • Creating a sitemap for visitors
  • Making improvements to the website menu
  • Using CSS and HTML for navigation
  • Optimizing your categories for SEO
  • Planning the internal link and permalink structure to ensure they are SEO friendly

The objective will be to ensure that your website provides flawless user experience by ensuring it has well-structured, seamless navigation so that visitors can find what they seek quickly and effortlessly.

The internal link structure of your site should be robust so that it makes it easier for Google to find the most important pages you want ranking high in search results.

Also, remember that your site structure should be optimized for the mobile user.

To help promote mobile traffic to your website, you should build a mobile-friendly layout. Also, remember that your site structure should be optimized for the mobile user. Build with WordPress – Don’t just copy your competition’s theme. Instead, you should leverage your strong technical knowledge to make your website stand out from the crowd.

4. Free Link Building

It is possible to do your link building for your small business’ website without spending a dime. Some of the ways you can go about this include analyzing where your competition is receiving links from and try and find out if you can acquire them too.

You can also provide guest writing services to bloggers who are in the same industry as you in exchange for links. Another effective way of doing this is searching the interwebs for mentions of your business, brand, products, or services and requesting a link to be placed for them.

Overall, you must ensure that every aspect of your link building is geared toward obtaining organic links naturally. If you get any unnatural links, your website will most likely be under-performing and your overall results will suffer.

5. Leveraging Social Media

To make the most of this, you must be on some of the top and popular social media platforms such as Facebook, Twitter, and Instagram. A significant volume of the customers you seek are active on social media networks. Moreover, these networks give you access to a vast global market with millions of potential customers or clients.

Create posts that you will share and include links to the content on your website; use this to generate a following. The more appealing your content, the more likely for your followers to like, comment, and share it with their followers. That’s free marketing for you right there, and this bolsters your SEO efforts without you having to spend a dime.

Lastly, once you have implemented the above optimization strategies, you can ensure that your SEO efforts will bear fruits by doing a Search Engine Optimization audit.

For this, you can research free SEO audit tools such as Woo Rank, Nibbler, and SiteProfiler, among others. Also, remember to make use of Google Analytics.

Read more

Search Engine Optimization (SEO) is a relatively young strategy. Because it is so dynamic, we often forget about its origins. It is believed to have started around the early 1990s and it has become an integral component in a highly effective marketing mix since. After all, Google is constantly pumping out new algorithm updates that require immediate adjustments in an effective SEO strategy. Below, we will be going over the reasons SEO has evolved, where it stands today and how it will effect your grocery store.

Reasons SEO Has Evolved:

1. Personalized Search

This is easily one of the biggest advancements in search engine history which changed the way users used search engines. Google formed a partnership with MSN and Yahoo to decrease the total number of spam comments on websites and blogs.

Along with this, they introduced their own form of personalized search which tailored someone’s search history with the results they received to make their results much more personalized and relevant to the user.

2. Microsoft Marketing Bing

Believe it or not, but Microsoft played a critical role in determining how SEO would evolve. Because Microsoft entered the ring with it’s Bing search engine, it pushed Google to continue advancing its own search engine.

While Microsoft aggressively marketed Bing as offering superior results, it didn’t deliver. However, the same year that Microsoft began to aggressively market Bing, Google unveiled its first major algorithm change which was known as Caffeine. It was an algorithm update that was designed to boost rankings in real-time which allowed Google to provide nearly instant search engine results.

3. Growing Use Of Social Media

Another big thing that led to the changes in algorithms was the expanded usage of social media platforms. Google and other search engine providers noticed how much social media was being used and the growing importance it had on their own users. Because of this, they wanted to include social media in their ranking algorithm to ensure that they were ranking websites that people were invested in. This led to the inclusion of social signals in respective algorithm updates which increased the need for websites to develop their own social media presence.

4. The Era Of Penalizing Poor Quality Content

Another big shift in the SEO industry was when Google began to really crack down on websites that tried to ‘game’ the system. It was well known that Google was using a keyword-heavy approach to ranking websites. Because of this, a lot of websites would focus on keyword stuffing. Therefore, they would pump out new content with a heavy focus on the keywords they were aiming to rank for. As a result, the content they would get ranking would be spam and not necessarily for the human but rather for the search engine crawlers. This is known as the Penguin update and it led to a seismic shift in the way web marketers had to change their SEO strategies.

5. The Importance Of Local

Google noticed how much local usage was becoming a thing and they decided to place more of a focus on improving the local search experience because of it.

Google focused on adding an algorithm update that would offer much better local search results for those that wanted to be able to find businesses and grocery stores surrounding them. This would improve their Maps efforts and more.

6. The Rise Of Mobile

The rise in mobile device usage really changed the way the algorithm ranked websites. Google knew the usage of mobile devices was continuing to rise and it wasn’t slowing down. Therefore, they forced website owners to focus on providing the best possible browsing experience to this growing segment of users.

The rise of mobile-led Google to penalize any web owners that didn’t place an inherent focus on improving their mobile traffic’s experience. Therefore, it is more important than ever before to have a responsive website that can effectively scale to mobile devices.

Wrapping up:

Overall, you can tell search engine optimization has gone through its fair share of dynamic changes. Google and other search engine providers are constantly looking to improve the end-user experience. Also, having better results only improves the monetization efforts of their search engine. Therefore, you can expect the algorithm updates to continue helping their results become more localized and faster with new machine learning and artificial intelligence technology being integrated.

Read more